About Me
A lot has changed since I began my writing career over three years ago.
Starting as a starry-eyed journalist with a flair for creative writing, I never thought dipping my toe into the world of copywriting would be anything other than a freelancing gig I did "a few hours a week".
But after literally hundreds (maybe thousands?) of articles, blog posts, emails, social media posts and sales pages across niches I love (and some I thought I would never touch), it's safe to say I've found a way to put my passion for storytelling into practice - and I don't plan on stopping anytime soon.
Now having swapped the sandy shores of my Sunshine Coast hometown for the bars and laneways of Melbourne's northern suburbs, I'm ready to take on some new writing challenges to create impactful, engaging content that helps more Aussie brands connect with their dream audiences.
“You can make anything by writing.”
C. S. Lewis